Meet our team

4 passionnate about equity

Daniel Stratznig
Founder

Daniel Stratznig

Daniel is 34 years old and originally comes from Carinthia. He studied classical accordion and chamber music in Klagenfurt, Florence and Würzburg, works as a music teacher in Vienna and is the chairman of the cooperative. Daniel has contributed significantly to finding our producers through his commitment and his second language Italian. He is responsible for all productions and bottling, logistics and the webshop (he is supported by Sebastian Plocek) and represents the association with Erwin to the outside world. He is also responsible for sales and trade fairs together with Erwin. Daniel is supported by our assistant Melanie in the daily business.

Biography

Erwin Müller-Hörnstein
Founder

Erwin Müller-Hörnstein

Erwin is 58 years old and originally comes from Eastern Styria. He has learned several manual professions and after exercising them he has been working for many years as a subway driver for the Wiener Linien. Erwin is our deputy chairman, responsible for communication with customers (B2B and B2C) and looks after our major customers and trading partners. He is mainly active in sales and at trade fairs, where he forms our „Dream Team“ with Daniel. Erwin is, when it burns, our girl for everything and „libunisiert“ customers equally we are our cooperation partners.

Biography

Michael Harb
Founder

Michael Harb

Michael is 41 years old and grew up in Graz, where he studied economics. He has been working as an independent insurance broker and financial planner in Graz for 14 years. Michael is responsible for the finances, the handling of all payments and banking transactions and is the interface to accounting and tax advisors. He also acts as an interface to marketing, for which we recently hired an independent marketing expert, our Meli. Michael is a conceptual person and supports Libuni in making the intrinsic value of the company visible to the outside world in clearly realisable actions and with Martin is our guardian of why.

Biography

Martin Leitner
Founder

Martin Leitner

Martin is 47 years old and grew up in Trofaiach, where he still lives with his family. After graduating from technical college, he worked his way up to managing director of an industrial company and completed his DI at the second level of education. Martin became self-employed in 2015 and works alongside Libuni as an independent project manager for several Styrian companies. With his extensive experience in project management and product costing, he is responsible for all our calculations and budgets and everything related to figures. In addition, he is pursuing his passion to make Libuni a company that turns the hierarchy upside down according to the principles of Holocracy.

Biography

Our story

Since the beginning…

 

Vision

30 people who have jointly completed training on the subject of potential development would like to jointly found a company that is intended to be an example of more values and ethics in business. The individuality of the individual and successful relationships should be at the heart of the company. In total, more than 20 business ideas are outlined and discussed. A sponsoring association is founded, which is to finance the start of the company with membership fees from all participants.

2012

The concept

The concept of a rice drink base based on the large pack model of Prof. Günther Faltin (tea campaign) is identified as the most viable and enthusiastic idea in the group. The team works out the business model and what the product and its sale should ideally look like. A WIN WIN for all involved in the value chain from the basic rice product to the customer is at the forefront of the considerations.

2013

Search for components

The components (manufacturer, bottler, transport, logistics, online shop, etc.) are searched for that can produce and fill our product as desired. We find what we are looking for in Italy, where we can win THE pioneer for the production of cereal drinks in Italy as a partner due to our ethical attitude. He develops the product with us and we will make the first trial filling in spring 2015. We announce the logo and the company name, it wins the name Libuni, which stands for „Liberty and Unity“, freedom and unity, which we have defined as the basic values of our company.

2014

Foundation

We establish our company as an association due to the many participants and our online shop goes online. In September 2015 we will hold the first Libuni package in our hands. In the first half of the year we sell 15,000 tetrapacks of 0.5 litres each. We attend the first trade fairs and Libuni is officially launched on the market.

2015

Growth and development

The product is very well received on the market, customers are enthusiastic about the variety, the taste and the price. The first two years are characterized by the sounding out of sales concepts, an increasing structuring of internal processes and rising sales. A core team of 4-6 people emerges, who work for Libuni on a part-time basis (mostly on a voluntary basis) and there are the first three part-time employees.

 

2016

Foundation of the cooperative and new design

The corporate form of the association is increasingly proving to be unsustainable for our company and we find in the cooperative the right corporate form that corresponds to our ethical and sustainable attitude. To this end, we find the right home in the Rückenwind cooperative association. The support principle of all parties involved (including our cooperatives) is the focus of the new foundation as a cooperative. We want to open our company to all those outside the founding team who are enthusiastic about Libuni and want to join in. The new company will be accompanied by a new, clearer design and a more beautiful and interactive website. In March 2018 Libuni eG is entered in the Vienna commercial register.

2017

The process

How do we make our products

1

The best raw materials

For our rice drink we use the best raw materials, which are produced according to a and processed in Italy, which has been cultivated and processed for centuries. Italian organic riceItalian / Organic Sunflower Oil / Mineral water / Salt

2

Manufacturing process

The rice is ground, mixed with water and heated. This results in a Fermentation and carbohydrates are converted into sugar. (Therefore Libuni tastes so sweet without added sugar). Before we cool down our drink, we’ll give it a little more time. Add sunflower oil and salt.

3

Filtration

The coarse rice pieces are filtered out and voilà the Libuni rice drink is ready. In contrast to conventional rice drinks, we only filter the coarse rice parts out. In this way, the valuable nutrients are preserved and we achieve this typical, full-bodied Libuni taste. The filtered rice grains are used as organic animal feed.

4

Bottling

The finished Libuni rice drink is taken to the bottling plant with the help of the UHT. Technology preserved and packaged in 500ml Tetrapack.

The process in video

How do we make our products