30 people who have jointly completed training on the subject of potential development would like to jointly found a company that is intended to be an example of more values and ethics in business. The individuality of the individual and successful relationships should be at the heart of the company. In total, more than 20 business ideas are outlined and discussed. A sponsoring association is founded, which is to finance the start of the company with membership fees from all participants.
The concept of a rice drink base based on the large pack model of Prof. Günther Faltin (tea campaign) is identified as the most viable and enthusiastic idea in the group. The team works out the business model and what the product and its sale should ideally look like. A WIN WIN for all involved in the value chain from the basic rice product to the customer is at the forefront of the considerations.
The components (manufacturer, bottler, transport, logistics, online shop, etc.) are searched for that can produce and fill our product as desired. We find what we are looking for in Italy, where we can win THE pioneer for the production of cereal drinks in Italy as a partner due to our ethical attitude. He develops the product with us and we will make the first trial filling in spring 2015. We announce the logo and the company name, it wins the name Libuni, which stands for „Liberty and Unity“, freedom and unity, which we have defined as the basic values of our company.
We establish our company as an association due to the many participants and our online shop goes online. In September 2015 we will hold the first Libuni package in our hands. In the first half of the year we sell 15,000 tetrapacks of 0.5 litres each. We attend the first trade fairs and Libuni is officially launched on the market.
The product is very well received on the market, customers are enthusiastic about the variety, the taste and the price. The first two years are characterized by the sounding out of sales concepts, an increasing structuring of internal processes and rising sales. A core team of 4-6 people emerges, who work for Libuni on a part-time basis (mostly on a voluntary basis) and there are the first three part-time employees.
The corporate form of the association is increasingly proving to be unsustainable for our company and we find in the cooperative the right corporate form that corresponds to our ethical and sustainable attitude. To this end, we find the right home in the Rückenwind cooperative association. The support principle of all parties involved (including our cooperatives) is the focus of the new foundation as a cooperative. We want to open our company to all those outside the founding team who are enthusiastic about Libuni and want to join in. The new company will be accompanied by a new, clearer design and a more beautiful and interactive website. In March 2018 Libuni eG is entered in the Vienna commercial register.